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Storytelling Lessons from Christmas Classic Home Alone
I didn’t want to. I thought I would be wise enough to skip it and better spend the 103 minutes this year. But I watched Home Alone this Christmas and enjoyed all the quotes, predictable jokes and the...
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Fifty Shades of Marketing
Whether or not you’ve read enough E.L. James to become intimately familiar with Christian Grey and Anastasia Steele, chances are by now you’ve seen the 2 minutes and 34 seconds of steam, tension and...
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Marvel’s #allisconnected: a Masterpiece of Storytelling
As communication and marketing professionals it’s important to understand the evolution of storytelling. So, even if you’re not a fan of comic books and superheroes there’s an interesting lesson the...
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Tips for Pitching the Lords and Ladies of the Media
As PR professionals, one of our most important roles is pitching the media. We strive to show reporters why our client’s news is worth covering and how it stands out from competitor announcements. Many...
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The Lego Movie: a Master Class in Branded Content
Would you like to see branded content in its pure state? Lego proves to be a step ahead and has created the biggest branded content campaign of the year. Here’s why. The Lego Movie is an animated...
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Links of the Week: Academy Awards Take Over Twitter
As a follow up to our January blog post about Oscar nominations, we explore Sunday evenings most talked about moments. This week, the internet was abuzz with gossip from the famed awards show,...
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10 ‘Must See’ Movies About PR, Marketing and Advertising
I was recently browsing through the options on IMDb and found it’s possible to make lists. Although it’s not a new feature, I had not tried it yet. So, to test it out I made a selection of some of the...
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Transmedia – the future of storytelling?
In an age where we have many channels through which we can digest entertainment it is perhaps inevitable that storytelling keeps getting more engaging. The edges between platform, media and gameplay...
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Top PR Takeaways from AMC’s “The Walking Dead”
Think you can’t learn anything from a zombie apocalypse? Think again. AMC’s top rated show, The Walking Dead, can teach PR pros a thing or two about preparation, taking risks and unexpected twists (not...
View ArticleIn an Evolving Media Landscape the Messages Are the Medium
Andrew Rossi’s film “Page One: Inside The New York Times” has brought to light the crux of the print media industry in all of its age-old, black-and-white glory. A surge of bloggers identifying as...
View ArticleJust Tweet It
Something light-hearted for the afternoon – the guys over at video production company Pantless Knights have produced a tremendous Michael Jackson video spoof called Tweet It. They’ve taken the Beat It...
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The Other Facebook Movie
“Catfish”, the Sundance hit turned box office sensation centers around online identities. In the age of social networking, mobile devices and electronic communication, how well do you really know your...
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Avatar
After all the hype about the stereoscopic 3D effects in James Cameron's Avatar movie it was surprising how that wasn't the thing that impressed me the most about the film when I saw it this week. It...
View ArticleYou must be joking?
An iconic image, both visceral and symbolic in its representation of the fury gathering over the Obama administration’s proposed healthcare reforms, has been created. The image depicts the US president...
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